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How To Get On Google Maps
A major change occurred in late 2010 in how Google handles local searches. For years it had recognized that one in five of the searches people did on their search engine were locally associated. While people wanted certain information about thousands of different topics, a strong minority were looking for local information, often in the form of finding their local butcher, baker and candlestick suppliers.
This is an important change and if you are a local business you want to learn how to get on Google maps as quick as possible.
Google has long been experimenting with its mapping capabilities and GPS in addition to its superior access to the world of data online. Today, Google is able to identify the physical location of your computer when you do a search. It also knows the physical locations of all the corporations in its data base. As a result, it can plot their relative proximity to you when you (or a potential customer) do a search.
Google has made it all the way into the behemoth it is by pushing one particular goal: providing the searcher with the most relevant information possible in response to their search. Google Local Places is just one more major step they have taken to overrule the search market, by giving its users the relevant information they want.
This has been an evolving functionality. Until recently, if someone searched for a "chiropractor" on Google, or any other search engines, they would get innumerable possible results. The first page of results might display a national chiropractor institute, or perhaps individual firms in New York or Los Angeles. Rarely would the searcher see a result from their immediate area. This caused the person searching to change their search to something like, "chiropractor, Minneapolis." When they did that, the results were a lot better. Websites would be listed which contained both terms, and thus more relevant to the Minneapolitan who was looking for a chiropractor.
An entire industry had sprung up for Search Engine Optimization or "SEO" to facilitate businesses win the battle to appear on that first page of Google outputs. I and other SEO experts advised businesses to get their sites to show up for local words using, 'long tail geographical keywords.' That's why I named my consulting business, Minneapolis Internet Marketing Consultant and picked a url for my web site of MinneapolisInternetMarkeingConsultant.com.
But at present this tactic isn't necessary if you learn to get on Google Maps. You can of course engage me, or any of thousands of SEO consultants out there, but the truth of the matter is that it's not that hard if you spend a few dollars to pick up a guide online or on Amazon. I've authored one called, "How To Get On Google Maps" that you can get from Amazon's Kindle store.
For most main street firms, mastering Google local places and learning how to get on Google maps is enough to get you the lion's share of the available visibility and customers in your marketplace.
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